Purchasing under threat: Changes in shopping patterns during the COVID-19 pandemic.
Purchasing under threat: Changes in shopping patterns during the COVID-19 pandemic.
Blog Article
The spreading of COVID-19 has led to panic buying all over the world.In this study, we applied an animal model framework to elucidate changes in human purchasing behavior under COVID-19 pandemic conditions.Purchasing behavior and potential predictors were assessed in an online questionnaire format (N = 813).Multiple regression analyses were used to evaluate the role of individually Perceived Threat of COVID-19, anxiety related personality traits (trait-anxiety, intolerance of uncertainty) and the role of media exposure in predicting quantity and frequency of purchasing behavior.
High levels of Perceived Tinctures Threat of COVID-19 were associated significantly with a reported reduction in purchasing frequency (b = -.24, p <.001) and an increase in the quantity of products bought per purchase (b =.22, p <.
001).These results are comparable to observed changes in foraging behavior in rodents under threat conditions.Higher levels of intolerance of uncertainty (b =.19, p <.
001) and high extend of media exposure (b =.27, p <.001) were positively associated boxes with Perceived Threat of COVID-19 and an increase in purchasing quantity.This study contributes to our understanding of aberrated human purchasing behavior and aims to link findings from animal research to human behavior beyond experimental investigations.